Connecting people in the performance cycling industry
VeloLink connects brands with distributors, retailers and riders. Through personal contact, practical support and honest feedback, we reveal what is happening and where there is room to improve.
What VeloLink offers
An open conversation reveals what people need. Practical support helps them move forward. VeloLink brings the two together and shares the insights with the brand.
Through conversations with distributors, retailers and riders, we explore experiences, choices and obstacles. We ask further questions, bring observations together and discuss what they may mean. Even when the message is uncomfortable.
Insight to support better-informed decisions.
A Dutch-speaking point of contact for clearly defined questions about products, information and processes. VeloLink helps dealers find their way and can receive and forward orders, as agreed with the brand.
Personal contact and clear information for dealers.
For service and warranty enquiries, VeloLink handles communication between the person seeking help and the brand. We clarify the issue, gather the necessary information and communicate the next steps. The brand makes the decisions and delivers the solution.
Thoughtful communication, with an eye for improvement.
Every question is also an opportunity to listen. Support and service conversations can reveal where a product, process or information needs attention. We include these observations in our feedback to the brand.
How VeloLink works
You can engage me for market feedback, dealer support or service communication. Before we start, we agree on the tasks I take on, what you receive and what it costs.
We decide which conversations I will have or which enquiries I will handle. We agree on hours, availability, response times and fees. We also establish who makes decisions, who handles escalated enquiries and when the assignment ends or is reviewed.
I hold the agreed conversations and handle defined dealer or service enquiries. For service and warranty cases, I gather information and manage communication. The brand makes the decisions and delivers the solution. I can receive and forward orders; chasing orders and following up sales are outside my role.
At agreed intervals, we discuss experiences, recurring questions and obstacles. I distinguish between what people tell me, patterns I notice and my own interpretation. I also share unfavourable findings. We agree in advance whether feedback will be verbal, written or both.
Identifying an opportunity does not extend the brief. I can suggest possibilities; you decide what to do with them and arrange implementation. Delivering sales and marketing activities is outside my role. Any other additional work requires a new agreement on scope, time and fees.
The person behind VeloLink
The cycling industry has been familiar territory for me for more than 20 years. Through my work with brands and my conversations with retailers, I know the industry first-hand.
Conversation is where I find my energy. Listening, asking questions and exploring what is happening together. I enjoy spotting possibilities and helping turn experiences and ideas into clarity and useful insights.
My approach is personal, engaged and honest. With room for a challenging question, a different perspective and a healthy sense of humour.
Jasper Nijkamp — VeloLink
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